Thailand’s cheese lovers have an opportunity to win cheese masterclasses and hampers as part of a new campaign which aims to spread the word about France’s authentic and natural cheese products.

The "Europe, Home of Cheese" campaign @homeofcheese_th, which runs from now through 2022, is calling on Bangkok’s leading restaurant, fitness and motherhood influencers to promote France’s cheese-making expertise through educational campaigns and interactive contests.

Influencers share their love of French cheese

Representing the F&B industry are Debby Tang and Choti Leenutaphong (@choti_debby_foodiecollection), the much-traveled foodie entrepreneurial couple behind Foodie Collection and iconic Bangkok venues such as Vesper Cocktail Bar, 1919 Italian Bar & Restaurant. Il Fumo Restaurant, La Dotta Pasta Bar & Store and Michelin starred 80/20 Restaurant.

“As a couple, our favorite hobby is to travel and try new food around the world, especially in France, Spain and Italy. Of course, when you think of cheese, you cannot neglect to think about French cheese. There are so many varieties for all occasions, so as a foodie, what’s not to like about that?” said Debby of Foodie Collection.

On the health and fitness side of things comes Kanyarat Chaivarakitnan, aka Happy Feed Me (@happyfeedme), an ACE-certified personal trainer — and self-described Camembert lover — who’s built a strong following for her CrossFit workout programs and nutritional advice.

Kanyarat said, “My professional goal is to make people around me healthier and happier in eating. It makes me happy when I get to eat delicious food or try something new. I’m amazed that French cheese comes in so many colors, flavors and textures.”

Also sharing her expertise via Instagram is Thawinee Pengsalung  (@jik_thawinee), who runs an account named "Mae Wa Dee" (Mom Thinks It's Good). This loving mother is known for her fun online persona with a passion for finding new cooking ideas for her family, often involving cheese.

Thawinee said, “My goal is to make my kid happy, while parents have to be happy too. The activity we normally do is to cook together. I love Emmental cheese, because it's easy to eat and match with bread, jam or fruit.”

These carefully selected ambassadors will share their diverse experiences with French cheese, from how it influences their cooking philosophy to the role it plays in their active lifestyle or in guiding their parenting principles.

Win the prizes on Instagram

Each of these influential figures will also run contests on their Instagram accounts, kicking off in mid-October, which give followers a chance to win great cheese-related prices. The winner of each contest will attend a free cheese masterclass at Le Cordon Bleu Dusit school, conducted by Laurent Pousse, the GM of Fresh Delicatessen Department of The Mall Group’s Gourmet Market. Runners-up will each receive a bountiful cheese hamper delivered to their door.

In-store sampling sessions

In parallel with the contest, there will be special cheese sampling sessions held on 29 October - 2 December at Gourmet Market in The Emporium and EmQuartier, to raise awareness of French cheese, especially the importance of its unique heritage and ancestral know-how. With a special focus on famous French cheeses such as Emmental, Brie, Fourme d'Ambert, Mimolette and Comté, all of which carry the “Made in France” guarantee of quality.

About "Europe, Home of Cheese"

This campaign is part of the promotional program for CNIEL, which is the umbrella organisation for the French dairy industry and is responsible for the promotion of French dairy products worldwide.

While widely popular throughout Europe, cheese is also a growing product category worldwide, including in markets like Thailand, where increasingly educated consumers are seeking more authentic and natural choices—for which cheese of European origin has the strongest credentials.

Official hashtags: #enjoyitsfromeurope #europehomeofcheese

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